The WooCommerce Checkout Upsell Funnel plugin is a powerful tool for online store owners aiming to boost their revenue by offering additional deals to customers during the checkout process. This plugin allows you to implement upselling funnels and order bumps, two proven sales techniques to maximize the average cart value. Beyond increasing profits, it enhances the customer experience by providing personalized and relevant offers.
Plugin Features
Upselling Funnel
The upselling funnel at checkout is a strategy that involves offering customers complementary products or upgraded versions of items they are about to purchase. The WooCommerce Checkout Upsell Funnel plugin provides several display options for suggested products:
- Pop-up: A pop-up window appears on the checkout page when the customer clicks the "Place Order" button.
- On the checkout page: A list of suggested products is displayed directly on the checkout page.
- Redirect to a suggestion page: The customer is redirected to a dedicated product suggestion page.
The plugin offers extensive customization options for the upselling funnel, enabling merchants to:
- Design layout and content: Choose the title, messages, and icons.
- Customize product lists: Select products to suggest based on various criteria.
- Add a countdown timer: Encourage customers to act quickly with a countdown.
- Integrate custom CSS: Adjust the upselling funnel's appearance to match the store's design.
Order Bump
An order bump is a technique where customers are offered a low-cost additional product right before finalizing their order. The plugin allows merchants to:
- Create unlimited order bumps: Offer different deals based on the products in the cart.
- Suggest relevant products: Select products for each order bump.
- Apply discounts: Encourage customers to add the product by offering a discount.
- Customize the design: Match the order bump’s appearance to the store's style.
Display Conditions
The WooCommerce Checkout Upsell Funnel plugin lets you control when upsells and order bumps are displayed based on various criteria:
Product-related conditions:
- Product price
- Product categories
- Product visibility
Cart-related conditions:
- Cart total
- Items in the cart
- Applied coupon
- Billing and shipping addresses
Customer-related conditions:
- Daily limit
- Login status (logged in or not)
- User role
- Specific user
Reports
The plugin provides detailed reports to analyze the performance of upsells and order bumps:
- Total sales: View the percentage of sales generated by order bumps and upsells relative to total sales.
- Best-selling products: Identify the products that perform best through upsells and order bumps.
- Statistical filters: Refine reports by order status, dates, and months.
Benefits of Using the WooCommerce Checkout Upsell Funnel Plugin
- Increase in average cart value and revenue: Relevant additional offers encourage customers to spend more.
- Enhanced customer experience: Personalized offers make the purchasing process more enjoyable and meaningful.
- Customer retention and acquisition: Satisfied customers are more likely to return and recommend the store to others.
Comparison Between Free and Premium Versions
The free version of the plugin provides a basic set of features for creating upsells and order bumps. The premium version, available on CodeCanyon, offers additional features, such as:
- Unlimited rules: Create different offers for each customer based on specific criteria.
- Advanced discount options: Apply more complex and flexible discounts.
Conclusion
The WooCommerce Checkout Upsell Funnel plugin is an essential tool for online store owners looking to maximize their sales and profits. With its powerful and flexible features, it enables effective upselling and order bump strategies to enhance the customer experience and drive higher revenue.
