Free

Sendy is a self-hosted email newsletter application that enables users to send trackable emails through Amazon Simple Email Service (SES). This allows users to send authenticated bulk emails at a low price without compromising deliverability. Sendy is a one-time purchase, with no recurring monthly fees. Users only pay for what they send, at a rate of $1 per 10,000 emails.

Here are the features of Sendy:

Cost-Effective Newsletter Sending: Sendy allows you to send newsletters at a significantly lower cost compared to traditional email marketing services. You only pay for the emails you send, at a rate of $1 for every 10,000 emails, via Amazon SES.
Comprehensive Reporting and Analytics: Sendy provides detailed reports on the performance of your email campaigns and autoresponders. These reports include visualizations of opens, clicks, bounces, complaints, and geographical data, presented in charts and tables. You can also export subscriber segments from the reports for retargeting purposes.
White Label Client Accounts: You can create and manage multiple brands within Sendy, allowing you to organize different products or services. You can also grant your clients access to their own branded accounts, enabling them to send newsletters independently. You have the flexibility to set pricing, monthly sending limits, and adjust client privileges.
Automated Email Sequences (Autoresponders): Sendy's autoresponder feature allows you to automate your email marketing efforts. You can set up drip campaigns to send a series of emails to subscribers at predefined intervals. This helps nurture leads, provide valuable content, or guide them through a specific process.
Targeted Subscriber Segmentation: You can segment your subscriber lists based on various criteria to send highly targeted email campaigns. This feature allows you to tailor your messages to specific groups of subscribers, resulting in increased engagement and potentially higher conversion rates.
Automated Actions with Rules and Webhooks: Sendy's rules and webhooks functionality enables you to automate actions based on specific events or triggers. For example, you can set up a rule to receive an email notification when a scheduled campaign starts sending or trigger a webhook to integrate with external applications.
Efficient List and Subscriber Management: Sendy provides comprehensive tools for managing your email lists and subscribers. You can easily import and delete subscribers in bulk, create custom fields, set up single or double opt-in processes, customize confirmation pages, and utilize an API for user integration.
Personalized Email Marketing with Custom Fields: You can create custom fields beyond basic name and email address information to store additional subscriber data. These custom fields can be used for segmentation, personalization tags in your newsletters, and to enhance the overall user experience.
Automated Bounce, Complaint, and Unsubscribe Handling: Sendy automatically manages bounces, complaints, and unsubscribes in real-time. This ensures that your email lists remain clean and up-to-date without requiring manual cleanup after each campaign.
Custom Domain Branding: You can configure custom domains for your brands to maintain consistent branding across your email communications. This means that unsubscribe, web version, and trackable links will use your preferred domain instead of the Sendy installation URL.
List Cleaning and Maintenance: Sendy provides tools to clean up your email lists by removing unconfirmed addresses from double opt-in signups or inactive subscribers. This helps improve deliverability and ensures that you're only sending emails to engaged recipients.
Seamless Integrations: Sendy integrates with various third-party applications, including WordPress, Magento, and Joomla, through plugins or integrations developed by third-party developers. Sendy also works with Zapier, an automation platform that connects with thousands of apps, expanding its integration capabilities.

Sendy's server requirements:

To successfully install Sendy, you will need an online Apache web server that supports Linux, PHP, and MySQL. Most hosting providers offer these features, making it similar to the requirements for hosting a WordPress website.