Apple is said to be ramping up production of its iPhones this year – rumoured to be christened iPhones 13 despite some misgivings surrounding the number 13 – as it expects a heavy demand for its upgrade cycle.
Apple, which is planning to unveil the new iPhones in September this year, has reportedly asked its suppliers to build as many as 90 million iPhones, which is roughly a 20% increase from the 75 million units produced last year.
While the technology iterations in this year’s new iPhone are only likely to be incremental, Apple is hoping to ride the 5G phone demand wave and also the general relaxation in lockdown norms across the globe that will help in sales in shops.
The iPhone 13 devices are likely to come with faster 5G, improved optical zoom, new video recording capabilities and a bigger battery.
A report from Bloomberg said the the boost in production numbers is an effort from Apple to make the most out the sanctions imposed on Chinese smartphone maker Huawei, which is also hamstrung by supply-chain shortages.
Chinese assemblers have a field day
Apple has had to shift much of the assembling of the new iPhones back to China as its contract companies in India were hit by the Covid-19 second wave in the country. The Chinese media reports have it that iPhone 13 has reached the the countdown stage for stocking
Foxconn is said to have walked away with the lion’s share of the assembling contract. It is reportedly responsible for assembling all of Apple’s premium model, the 6.7 inch iPhone 13 Pro Max.
It is also contracted to assemble 60% of the smaller premium iPhone, the 6.1 inch iPhone 13 Pro, and 68% of the 6.1 inch iPhone 13.
Two other assemblers, Pegatron and Luxshare, are also in the scheme of things when it comes to the contract supply of iPhone 13.
The iPhone 13 is rumoured to inherit the ID style of the iPhone 12 series.
New iPhones: What are being rumoured?
At least one new version of the iPhone 13 series is likely to come fitted with low temperature polycrystalline oxide (LTPO) display screen. This can change the refresh rate according to the displayed content. Apple has put to use this technology in the Apple Watch.
Smartphone brands like Samsung, OnePlus and Oppo already have LTPO screens on their flagship models. Reports have it that the iPhone 13 Pro will have a 120Hz display for the first time, just like the iPad Pro.
The new iPhones with LTPO screen will use indium gallium zinc oxide (IGZO) technology to improve power efficiency and response speed. An upgraded system-on-chip, built around the same six cores as the current A14 chip, is also expected to be part of the new iPhones.